Business Tips: Signatories

 

Correctly executed contracts are the key to successful transactions.  Attorney Kurt S. Gleeson, outside counsel for RE/MAX Metro agents, sat with Managing Broker Tracey Strube to discuss the in’s and out’s of contract and document signatories. Click the video below to get more information on signatories in the real estate world!

 

 

 

Posted on March 9, 2020 at 3:18 pm
REMAX Metro | Category: Uncategorized

Your listing presentation should…

 

Marketing is a huge part of the real estate process. Although everyone does it differently, having some form of marketing for your clients is a must. Marketing a listing provides you with some statistics to show the client. Plus, it shows your knowledge in that area, as well as your desire to go above and beyond for them! Your material has the potential to secure you a deal! So how should you present your method of marketing for your client’s listing? Keep reading to find out! 

 

KNOW YOUR MARKET

The best place to start in your listing presentation is with the actual market. If you know where you’re directing your material, you can adjust accordingly. For example, it wouldn’t be wise to send a $3,000,000 listing postcard to an area that averages $250,000 a house! Understand the location you’re marketing to and figure out how you want to proceed. Come up with several different methods and try them out! Each demographic may respond differently. After a few trials runs, you’ll (hopefully!) find the right method for the given area. After achieving this, you’ll be able to better help your clients market their homes successfully. 

 

EXPLAIN YOUR PLAN

After doing your research and getting to know the area, you should have a marketing plan in place. Part of your presentation to the client will cover this plan! You’ll have the opportunity to share your strategy, offer past statistics, and have an open discussion about their needs. If possible, put together something that demonstrates your past experiences when executing the marketing plan. This may help the client decide how they want to progress! Find a way to display your plan so that it’s easy to follow. Remember – even though you might be a “marketing genius,” your client might not be! 

 

HAVE TANGIBLE PROOF!

Another great thing to have in a listing presentation is example marketing material. This would be any kind of print out, email, social media post, or ad that you made for a past listing. These pieces don’t just show past stats; they give the client tangible proof that you know what you’re doing! If you have the time and resources, you can come with both a previous listing piece AND an empty template for the client! Then, you can work together to create something that meets their needs. Not feeling creative? Reach out to someone that can help you execute the vision well!

 

 

 

At the end of the day, a listing presentation is for the client. Think about what you would want to see from a real estate agent and try to apply it! Be sure to listen to the client’s concerns and find a way to satisfy their marketing needs. By the end, you could have a sold house and a happy customer! 

 

 

Posted on February 28, 2020 at 10:10 pm
REMAX Metro | Category: Uncategorized

What does your profile picture say about you?

 

Your profile picture can say a lot about you. Because it’s one of the first things a person will see when they click on your profile, it’s important to choose a picture that accurately represents you! Want to know a few factors to consider before the final selection? Keep reading to find out!

 

A DASH OF PERSONALITY 

As an agent, it’s important to find a good balance between professional and fun! Your profile picture should be a reflection of this principle. Think of ways to take a photo take accurately represents you and your branding without being too casual. For example, a picture you took at the beach on vacation might not be the best for your page! Utilize color and setting to add a touch of personalization to your picture. Using a photographer and a couple different outfits for lifestyle shots could be a great way to get a profile picture!  

 

WHAT’S COOKIN’, GOOD LOOKIN’?

For most people, getting the “perfect picture” is really tricky – and sometimes feels impossible! You could take 100 pictures and still not find one that you like enough to post. Some good news? You’re probably the only one that feels that way! Try not to get too hung up on the way you look in a photo. While image is important, the minuscule details are not everything. Find a picture that you mostly like and get it out in the open! More likely than not, you’ll receive great feedback from people who want to celebrate you. 

 

KEEP THINGS SIMPLE

With technology today, we have many different tools available for editing and enhancing images. These resources can be extremely helpful in cleaning up and beautifying your picture to get it ready to post. But on the flip side, they can also do a good amount of harm. Using too much photoshop or getting a little too “excited” with filters can turn a great picture into a poor one. Use these assets sparingly and to your advantage to ensure a great picture! And if you think you might have gone a little too far with the editing… you probably have! 

 

 

 

At the end of the day, your profile picture will probably not determine whether or not you get a client. A profile picture’s job is to show people what you look like, so try not to stress about it. Just remember these two things: be you and keep it simple! 

 

 

Pictures from:

@heleneinbetween on Instagram

heleneinbetween.com/

Posted on February 24, 2020 at 9:54 pm
REMAX Metro | Category: Uncategorized

Let’s Get Personal!

 

Platforms like Facebook and Instagram operate pretty differently. Instagram is great for posting those aesthetically pleasing pics from your weekend trip. Facebook keeps everyone involved and chatting. One thing these sites have in common, though, is their preference for user-generated content. Entertainment and connecting are the primary goals of social media. The best way to play into the meta of social media is by getting personal – even on your business page. So what are some simple ways to achieve this? Keep reading to find out more! 

 

IT’S ALL ABOUT YOU!

The most important aspect of a social media profile is the fact that it highlights you – the user! This is why the platforms favor unique, personalized content above anything else. Even from your business page, it’s important to put out content that includes you. In your pictures, videos, and even in the captions, find ways to include yourself. After all, you’re the reason people like or follow your page! Less helpful content would include anything that seems generic or impersonal. Posts that highlight articles, include generic, stock-photo images, or simple text posts are usually less effective than personalized ones. Try to think outside of the box and find ways to post about yourself instead! 

 

LIGHTS, CAMERA, ACTION!

Especially on Facebook, video is quickly becoming one of the most favored forms of content online. Using only your phone, you, the user, can easily create your own videos with limited effort required! Record a video directly from your phone to post, or utilize the features the platforms have to offer. For example, Instagram Stories are a wonderful place to put quick and to the point videos. Plus, videos are a wonderful way to personalize your page! Try making videos where you talk about or show off something that’s important to you. This could mean a short discussion on an article you read, a video of you at the beach, or a fun band you saw downtown! Regardless of what the subject matter is, give video a try and have fun with it! 

 

LESS ABOUT BUSINESS!

This might sound strange, but posting too much about business can actually be a bad thing. Even if you do all of the personalization in the world, too much content about real estate can turn into what we can, ‘white noise.’ People, and the AI for the social media platform, will start to ignore your posts! This might result in less engagement, the loss of followers, and fewer people seeing your content. To avoid this, we recommend following the ‘80-20 Rule.’ This means 80% of your content is about you, and 20% is about your business. Even on your business page, this is an extremely important concept to strive towards! Try posting less about business and more about you and see how the response changes! 

 

 

 

When it comes down to it, social media success is directly tied to what you post. Hopefully, you’re posting about yourself! That’s the number one way to increase your engagement and widen your reach on social media. Just be yourself and have fun! 

 

 

Posted on February 11, 2020 at 10:45 pm
REMAX Metro | Category: Uncategorized

Brand Consistency

 

A great way to establish your business is by keeping your brand uniform. Companies work toward brand consistency in order to become associated with certain sounds and visuals. In your own business, establishing your brand will help you stick out in the real estate world! Want to know some easy ways to accomplish brand consistency? Keep reading! 

 

COLOR PALETTES 

One of the most important components of brand consistency is color. Just like Target is known for the red and khaki uniforms, you want to have specific colors that people will associate you with! Try to find a few colors to adopt into your branding. The goal is to use these on your social media pages, your websites, and any other form of content your audience will see. This way, people will think of you or remember your business when they see those same colors out in the real world. 

 

FONT SETS 

Another great way to keep your brand the same is by using the same font sets. Whether you’re creating content for print or the internet, try to keep the style of your text the same! Even though it may seem trivial, the aesthetic of unvarying content actually makes a huge difference. It shows professionalism, care, and organization. Look into some fonts and find something that you feel best represents you! If possible, though, avoid the more ‘playful’ fonts and go with something that shows a little class. Visual appeal goes a long way! 

 

IMAGERY

Try using photos with the same color themes for your website and social media posts! Following the same idea from before, color association is an awesome tool for branding. Plus, coordinating the colors and themes of your pictures gives your brand an aesthetic boost. Take Instagram, for example. Everything on that platform is about sharing ‘artistic’ content in a way that’s unique to you. By keeping the colors and themes of your images consistent, you automatically have the upper hand. Look for images that match your branding and use those for your pages! Also, try taking more pictures and videos that coincide with your brand. 

 

 

 

Most of branding comes down to the visual, or aesthetic, appeal. Play around with different colors, themes, and fonts to see what works best for the brand you want to create! At the end of the day, your brand should represent you. Keep it consistent and have fun! 

 

 

Pictures from ajlamoonlight.com

Posted on February 7, 2020 at 10:28 pm
REMAX Metro | Category: Uncategorized

Millennials on the Move!

 

Buying a house can be stressful, confusing, and sometimes scary – especially when it’s your first time. Thankfully, the process doesn’t have to be this way! Millennials and first-time buyers have countless resources and options available to them. Summer Baker, one of RE/MAX Metro’s top agents, told us some of the best ways to ensure these buyers have a smooth first experience with real estate. Keep reading discover her tips! 

 

PICK YOUR TEAM EARLY ON

Before even starting the move, buyers should meet with and select their agent and lender. It’s important to come up with a game plan before the hunting begins! This way, everyone involved is clear on the timeline, the financial situation, and can cultivate a strategy accordingly. Plus, pulling credit beforehand helps relieve stress later on. Buying a house is a process that should not be rushed! Buyers should take their time looking for the right fit in both a real estate agent and a lender. The wrong partner could derail or put a strain on the whole operation.

 

WORK WITH THE LOCALS

When it comes to lenders, Summer recommends selecting the ones close to home. In her experience, sellers and listing agents tend to avoid the buyers that use big-name banks. Companies like Wells Fargo, Bank of America, and others seem notorious for having problems throughout the transaction. Also, buyers might want someone that can understand and focus on their needs. Lenders local to your home state have a better chance of ensuring that for you. Local companies are often more easily accessible and have fewer issues than chain banks. Do some research to find out who will best suit your needs!

 

PLAN YOUR FINANCES

It’s also a good idea to get your finances in order in preparation for the big purchase! Summer likes to sit down with her clients and help them strategize their spending. Keeping a spreadsheet is a great way to start! Look at the areas where you can cut back on spending and try to find alternative solutions. For example, try making coffee at home instead of buying it on your way to work. Summer also suggests having your cocktails at home before going out to dinner. These minor changes will make a huge difference in your wallet! Buying a house is no small thing. In the end, any step towards saving is a step in the right direction.

 

 

With so many millennials getting ready to move into a new stage of adulthood, it’s good to be prepared! First-time buyers should try following any of these steps to ensure a better business deal in the end.

 

 

 

 

 

 

 

Summer Baker, Top RE/MAX Metro Agent

Posted on January 31, 2020 at 9:37 pm
REMAX Metro | Category: Uncategorized

Should I text my clients?

 

Communicating with your clients is an extremely important aspect of real estate. Emails are a classic tool for sending information and updates, but the times are changing. Now, many clients are looking for an agent that can be contacted in other ways. Want to learn more about some good ones?

FACEBOOK MESSENGER

According to Facebook, more than 20 billion messages are exchanged between businesses and potential clients on Facebook Messenger every month. For real estate agents, Facebook Messenger is an incredible tool to get leads, stay in touch, and increase your online reach. Users with a business page can run ads to generate messages, which populate within Messenger. Curious parties can also message you from your page, business or personal, to chat about a listing. If you have a Facebook account already, you’re automatically set up for this messaging platform. If not, we recommend you get cracking! Facebook Messanger is a quick and easy way to stay in touch with your clients and reach out to new ones. Using it is a great way to increase your chances of growing your business!

 

INSTAGRAM DM’s

Similar to Facebook Messanger, Instagram DM’s, or Direct Messages, are a fantastic way to contact your clients. Within the Instagram app, DM’s are accessible through Stories, when a post is shared, or from the DM section itself. Instagram Stories, one of our favorite features from Instagram, are a great tool to get more direct messages. To do this, try posting a picture, video, or including some interactive stickers on your Story. Your followers can then respond to the Story, which then populates the response permanently in the DM’s – even after the Story has expired! Instagram DM’s open the door to leads, transactions, and a more established presence on social media. 

 

TEXT MESSAGING

Another classic way to talk to your clients is through text messaging. Although it may seem obvious, this feature should not be forgotten! Text messaging is quick, easy, and direct. Busy clients might not have time to jump on a phone call or write out an email. Through texting, responses can be brief and to the point, saving both you and the client a lot of hassle. Remember to check your messages and respond in a timely manner to show your clients of their importance. Neglecting their questions or comments could put you on a fast track to a lost listing! 

 

 

 

In the modern business world, many clients are looking for someone to meet them on their level. Look for opportunities to get on different platforms to make their lives a bit easier! Even if their preferred method of communication is different than yours, it’s a good thing to show your flexibility. Jump on these three platforms to open more doors and, hopefully, get more sales!

Posted on January 23, 2020 at 9:46 pm
REMAX Metro | Category: Uncategorized

Rifling for reads?

 

Are you looking for some literature to enlarge your success in the business world? There are countless self-help and real estate-focused books out there for you to learn from! Keep reading to find the motivation and encouragement you need to challenge yourself! 

 

HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

Although published in 1936, Dale Carnegie’s How to Win Friends and Influence People is still relevant to this day. Carnegie described the book as an “action-book,” but is more commonly known as the father of the “self-help” genre. Topics covered include making friends, winning people over to your way of thinking and acquiring new clients or customers. How to Win Friends and Influence People can also help improve personal relationships and set up the framework for an improved business life! Whether reading for the real estate industry or not, Carnegie’s book is sure to invoke new thoughts and challenges.

 

THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE 

Written by Stephen Covey in 1989, The 7 Habits of Highly Effective People is a mix of business and self-help. In his book, Covey lists some of the best practices for people to take on in order to obtain goals. He claims true productivity and success are dependent on aligning oneself with “true north.” This concept is presented as a universal and timeless method to follow. Covey hopes to guide the reader in a progression from dependence to independence, and on to interdependence. Since the publication’s original release, over 25 million copies have been sold, making it his most popular piece of writing.  Give The 7 Habits of Highly Effective People a read to discover the most effective ways to become an effective person! 

 

MINDSET, METHODS & METRICS: WINNING AS A MODERN REAL ESTATE AGENT  

Authors Brandon Doyle, Nicholas Dreher and Marshall Saunders combined their shared knowledge and experience to create Mindset, Methods & Metrics: Winning as a Modern Reall Estate Agent. With over 45 years of experience in the industry, Doyle, Dreher and Saunders discuss concepts to improvement in business. Although originally written for real estate agents, topics in the book can benefit any person looking to better their businesses. The practical, relevant practices in Mindset, Methods & Metrics: Winning as a Modern Reall Estate Agent are sure to introduce new thinking and invoke further success in business. 

 

 

From improving your connections with people to learning new methods within the industry, there’s a ton of good reads for real estate agents out there! Pick up one of our suggestions or look into other books to increase your knowledge and further your success. 

 

Posted on January 17, 2020 at 4:03 pm
REMAX Metro | Category: Uncategorized

Should you fight Facebook?

 

Facebook is an incredible tool for growth in your business online! Using Facebook, you have the opportunity to increase the size of your audience, get your name out on social media, and run ads to sell more! Want to know how it works? Keep reading to find out! 

 

THE 80 – 20 RULE

First and foremost, Facebook is a platform intended for entertainment. Look for ways to meet this standard by posting personalized content! Even on your business page, find opportunities to post about yourself and what you’re up to. This could mean posting about where you went for lunch, your favorite local shop, or the fun beach day you just had! Still confused about how much you should be posting? Gary Vaynerchuk, entrepreneur, investor, and CEO has come up with the solution. Try to follow the 80 – 20 Rule on your social media! 80% of your content should be personalized and about you, while the other 20% can be about your business. Think of it as a “punch, punch, right-hook” kind of method. By following the 80 – 20 rule, you’ll be less likely to become white noise to your followers and keep them excited about you! 

 

HAVE A PERSONAL AND BUSINESS PAGE

A great way to stay accessible and increase your reach on Facebook is by running both a personal and a business page! When clients are searching for you online, they’ll have a higher chance of getting connected with one of these accounts. Plus, you can use your personal page as a litmus test for your business! Try different kinds of posts and forms of media on your personal page and find out what works best. Then, create similar content for your business page! This will help you find out what posts may be worth boosting as ads, which are only available on business pages. Facebook has other features that are only accessible with business accounts, like Facebook events and ad campaigns. Consider making both accounts to double your possibility of success with social media!

 

RUN ADS ON YOUR BUSINESS PAGE

Facebook ads are a wonderful tool to grow your presence on social media. Ads can generate page likes, encouraging direct messaging, show off listings, and more! Because Facebook ads can only be run from a business page, it’s important to have one set up and ready to run. One of the things we tell our agents here at RE/MAX Metro is to run an ad to get page likes in order to increase your audience. Then, you can create ad campaigns and boost posts according to the result you want to reach. The process can be lengthy and confusing, but it’s worth taking the time to understand! Plus, your in-house RE/MAX Metro Tech Team is always here to lend a hand. Take advantage of the tools you have and grow your business!

 

 

Agents can find success from many different kinds of social media methods. Try them out and see what sticks! And with Facebook, you get back what you put in. Your results will show for the work you do! 

 

Posted on January 10, 2020 at 2:50 pm
REMAX Metro | Category: Uncategorized

Staying Ahead of a Shifting Market

 

The real estate market rarely stays the same for too long. For the agent, it’s necessary to stay updated on what’s going on in the market in order to keep sales and activity up! Tina Herrell, one of RE/MAX Metro’s top agents, shared some of her tips on how she stays ahead of the shifting real estate market!

 

SEARCH THE MLS BY ZIPCODES

Success in real estate is dependant on how well you know and understand your clients’ needs! As a result, agents should have some kind of idea about what their clients are looking for in a real estate purchase. Knowing this, Tina likes to stay up to date on what’s moving in there area. Every day, she enters the zipcodes she normally works into the MLS and spends some time reviewing the homes being purchased. She takes note of what’s being sold, what’s pending, and what’s new on the market. She also observes the square footage price of the area and any price drops. This helps her stay up to speed on with everything going on in the local area! 

 

KEEP AN EYE ON THE MARKET 

Similarly to Tina’s previous tip, agents have to keep an eye on where the market is moving! Look at the communities you’re working and see what’s going on within them. If a home isn’t selling, you may have to find a new way to market it! This would mean doing research on where the direction of the community is heading to see what buyers may be looking for in that area. Since the market is constantly changing, make sure you stay up to date on it so that you stay on top! 

 

LOOK INTO RENTALS 

Because not everyone will be able to move in immediately, make sure you can help buyers figure out alternative options for their newly purchased home! Rentals are a wonderful way to bring in some extra income if the owner is unable to move in for a while. School yourself on what Airbnb and rentals need to be successful! Find out the city’s rental restrictions and make some connections with people who can help set up Airbnb homes. These ways, clients who can’t move in or who have multiple homes can make a little money on the side. Your knowledge in these areas will not only help you to stay ahead, but will make you a valuable source of information!

 

 

The best way to stay ahead of the continuously changing market is by keeping yourself knowledgable on the areas your selling! Know what options your clients have and find new ways to make deals happen. When the market changes, don’t get lost in the transition – lead the way!

 

Tina Herrell, Top RE/MAX Metro Agent

 

Posted on December 19, 2019 at 6:37 pm
REMAX Metro | Category: Uncategorized