Uncategorized November 17, 2020

Writing the Perfect Instagram Bio


When someone is vetting your Instagram account, your profile’s biography is one of the first things they’ll see. A bio can include anything from hobbies, your hometown, a website, and so on. For a real estate agent, your social media bio has the potential to express yourself as both a person and an agent, which could draw in clients! For that reason, it’s essential to construct a bio that accurately reflects you and your character. Unsure on where to start? Read below to find out how you can write the perfect Instagram bio! 



Your Instagram bio displays both your username and your actual name. Other Instagram users can find your account by searching for either one of these. In order to be easily identified and located, you should select a username that people can quickly recognize as yours. For example, a real estate agent that loves puppies should probably avoid a username like, “puppylover777.” Instead, that agent may want to create the username, “RealtorJohnSmith” and put “Dog Lover” in their bio. As for your name on Instagram, we encourage you to use your first and last name. This will increase the chances of a potential client finding your account easily. Accessibility is a big part of social media – try to make it as simple as possible for people to find you online! 


Primary Content

In truth, the majority of your bio can consist of whatever you think most accurately represents you. You can add as much or as little information as you want. However, it’s important to remember that your bio is the first thing someone sees when looking at your profile. It’s a good idea to include information in your bio that shows people who you are. The text box portion of your bio is where you get full creative freedom! Many real estate agents with successful Instagram pages will often include things like their hometown, their profession, a hobby, contact information, website links, and so on. If you’re having a hard time knowing what to include on your own bio, try looking at some other successful pages for inspiration. Also, think about what you like to see on other users’ pages. Then, add your own information and a unique touch to draw people in and establish yourself as a knowledgeable Instagram user! 



Emojis are an excellent way to add a fun flair to your bio. They bring an element of color and personalization to your bio that not every user would think to use. Emojis can be used as a way to break up thoughts or points, as seen in the included example. Instagram users may also use emojis as a way to illustrate their topics. For example, a real estate agent may include a house emoji next to “Real Estate Agent” in their bio. Another example is using a location pin next to, “St. Petersburg, Florida.” Emojis are a great option for additional creativity and customization. Look through the emoji options and see which ones will work best for your bio! 




In short, the bio of your Instagram profile is the place for you to summarize yourself. Although it may seem daunting, remember the purpose of your social media account: for other users to connect with and celebrate you. Get creative and try out different things on your bio!