Uncategorized November 26, 2019

How to Crush Your Coming Soon’s!


‘Coming Soon’ listings are houses currently unavailable to be shown or purchased. Marking a home as ‘coming soon’ helps the seller have additional time to move out, prepare for open houses, and get all of their ducks in a row. They’re also a great tool to build suspense and allow time for discovery. So how can you use coming soon’s to your advantage? Kaitlyn Kellin, one of RE/MAX Metro’s top agents, shared some of her tips on what she does with ‘coming soon’ listings!



Make a post about your coming soon’s online! By including pictures and a bit of limited information about the listing, potential buyers are able to learn just enough to ignite some curiosity. This will motivate them to stay up to date with all information regarding the home! Kaitlyn also recommends blasting the coming soon to your sphere or agent group through constant contact. Utilize your online tools to spread the word and gain some traction on your listing! 



‘Coming Soon’ signs are a great way to inform people of the upcoming listing. Place a rider on your sign to let people know what the listing’s status is. Also, look for fun ‘coming soon’ signs to place in the front yard to draw in more attention! Signs are another great tool to inform potential buyers and build up suspense about the house. 



Postcards and other forms of print are another great way to spread the word about your coming soon listing. Although they might not be great for every listing, postcards, flyers, and mail-ins can be an effective tool to deliver all necessary information to buyers. Include photos of the house, features, and information to contact you to maximize its success. Even if they don’t follow up on the given coming soon listing, they’ll still have your contact for any future business they might have!


The best way to create hype for a ‘coming soon’ listing is to get the word out there! Whether online, in the yard, or in the mail, look for ways to inform people of your listing. Through this, you’ll increase the chances of picking up a buyer! 


Kaitlyn Kellin, Top RE/MAX Metro Agent