Every real estate agent has their own methods for hosting an open house. RE/MAX Metro asked realtor® Mashonda Smith to give us a look into the ways she creates a fun, successful event!
Most of the time, leaving all the planning to the last minute results in a less than successful open house. Without the proper steps taken beforehand, possible buyers are less likely to see the listing or plan to come see it. Preparing ahead of time also allows for the listing to be distributed to websites in advance. Try to post your listing to the MLS three or more days before to improve your chances of open house success!
OPEN HOUSE SIGNS
A traditional (and very practical) way to reach the public is using good ol’ trusty open house signs. Place a rider on the signpost a few days before to advertise the date of the event. Then, place three or so open house signs in the yard of your home! If possible, ask neighbors to put additional signs in their own yards. Not only could this help spread the word, but that conversation may open the door for a possible transaction later down the road!
Having comps on hand at your open house is a great way to give people further information about the neighborhood. Look for examples of active, pending, and sold comps to bring along with you. This way, you can be prepared to help your potential buyers find exactly what they’re looking for – even if it isn’t the home you’re showing!
When it comes down to it, the way you host an open house is completely up to you! Try different things and see what helps you find the most success… and have fun with it!