Recent Luxury Marketing Insights on Eco Technology, Social Media for Chinese Clientele, and Event Marketing

Highlights from the Institute of Luxury Home Marketing’s Blog

$18.8 million eco-friendly home on 123.5 acres in Fortunago, Italy.

  • Luxury homes are now utilizing passive solar home design, water conservation techniques, and eco- technology. “Energy efficiency is on most people’s minds these days,” said Jennifer Egbert, a luxury real estate agent based in Boulder, Colorado “so some homeowners are going to great lengths to cut down on their utility bills.”

 

Read more at Luxury Homes See a Spike in Green Energy Technology

 

  • WeChat’s marketability is growing among foreign Chinese clients.  The app is a free platform to blog and post listings.  It offers virtual tours and broadens communication even with time differences in the Eastern hemisphere. 

Read more at Chinese Nationals Buy Luxury US Real Estate Via Social App WeChat

 

  • Business Insider describes the recent trend in real estate’s international client base. “Brokers in the US can see this shift among their Chinese real-estate clients.”  says Svenja Gudell, the chief economist at real-estate-research site Zillow, told Business Insider. “The Chinese see US real estate as a relatively moderate risk, high-return investment, especially if buyers anticipate further RMB devaluation and market volatility.”
  • Business insider UK also details the importance the popular WeChat app in multimillion dollar sales for Chinese clients.

National Realtors Association

 

Read more at Chinese nationals are buying multi-million dollar US homes using the country's most popular instant messaging app

  • The Institute for Luxury Home Marketing explains why and how event marketing works in the luxury real estate market.  A recent article details key tools such as highlighting lifestyle, partnering with other luxury brands, partnering with local charity organizations, and casting a “deep net rather than a wide one.”

Read more at Why and How Event Marketing Works in Luxury Real Estate.

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